Archive for the ‘marketing’ Category

Ah, a website–the greatest marketing tool of the 21st century! Some small business owners believe all they need is a website. It doesn’t really matter what the colors look like and if it’s easy to navigate. It should be enough just to have a website that displays your product, right?

Not necessarily. Research shows that a potential customer will come to your website up to seven times before they actually buy your product. Colors and navigation in this situation do matter. The tips below show how important website design really is.

Effective Website Design Tips to Improve Your Online Sales
The first thing to keep in mind is to have a fast loading website. One fact I found being in telecommunications is that many folks only still have 56K internet access at their homes. The majority of them feel they have DSL or T1 service at work and only need 56K service at home for checking emails and light surfing. The next is to steer your customers to your order page. Do not place a bunch of useless links nor clutter your site with unnecessary text. Give your visitor the needed information to make an educated decision to purchase your product and/or service and steer them to your order page. You also need to offer an opt-in email to capture names and emails of your visitors. This enables you to follow up numerous times and get them to return at a future date to place their order. This is the cheapest and yet the most effective way to advertise!
- Bruce Galle getting started online expert

3 Tips to Make Your Website Sell
I’ve seen some pretty awful websites. Color combinations that made the text impossible to read; navigation buttons that change from page to page; pages that start talking or play music as soon as you open them (with no way to adjust the volume or turn it off!); and pages crammed full of tiny text (and ads) in wall-to-wall boxes — these are among my pet peeves! My three tips for solo and small business owners: 1) If you are selling a product, your page should do just that…and ONLY that. Don’t fill up your page with links that take visitors away from the one action you want them to take: to buy your product. 2) For non-sales pages on your site, keep your navigation simple and consistent, and use white space liberally. You don’t need to fill every available spot with an ad or link! 3) Buy, and read, the book, “Don’t Make Me Think,” by Steve Krug. It’s a fun, lighthearted book with seriously great website layout advice. You’ll never look at your website the same way again! – Terri Zwierzynski self employment expert

Design the Correct Website and Increase Your Success
Website design comes in many shapes, colors and forms. You should plan your type of design according to the website, theme and outcome you wish to achieve from your visitors. Some sites easy navigation is most important, in others the overall look. But what is a must to creating or designing a site requires an understanding of website design. Even better than understanding it is to do it yourself! Learning how to create successful websites without spending hundreds or thousands of dollars will put you ahead of most competition. It really isn’t that hard when you use new web 2.0 easy to follow courses based on video. You can do it! Why make it harder than it is.
- Kenth Nasstrom affiliate marketing expert

Get Inside the Head and Heart of Your Visitors
The best website designs get inside the head and heart of the ideal visitor. Work with your website design company to create a profile of your perfect customer. Describe who that person is – their gender, education, socio-economic level, interests, problems, etc. Once you capture the essence of this person, you will gain a sense of what they want and how you can engage them in your message. Pictures and testimonials that show benefits received through your products and/or services are likely to be particularly effective. This is where a video or flash presentation can be extremely advantageous.
- Ruth Kuttler web design expert

Has your website design played a role in attracting customers?  What have you done to improve your website?  Any tips?

Running an online business takes a lot of time and energy.  It can be very rewarding, but also tiring.  You need to increase website traffic right?  So, you need to do keyword research, write articles, post the articles, write an ezine, develop products, update your website periodically, and then don’t forget about social media.  You need to tweet, find friends and develop relationships.  WHEW!

The keyword in running your own business is “delegate.”  My friend and colleague Marnie Pehrson, owner and creator of IdeaMarketers.com, has developed a program to help experts like you delegate your marketing.  Marnie’s program is called the “Expert 360 Program.”  I have worked with Marnie for six years and highly recommend this program. 

During the month of September, 2009, Marnie is running a special promotion on the Expert 360 Program.  If you mention my name, you will get 50% off your first month as an expert!  Wow!  What a deal!  But, you have to sign up before October 1, 2009 to take advantage of this special deal.  Just say Luanna sent you, and enjoy the extra time you will have to put into your business.  Expert 360 Program

Successful people are using the law of attraction in every aspect of their lives. These same principles can be used in marketing. Attraction marketing has a lot to do with mindset.

Here are fours tips from people who have successfully integrated the law of attraction into their marketing campaigns.

Seek Clarity First
The most important thing to remember is to get clear on who you are and why you want what you want. Wallace D. Wattles warned against having only a ‘vague and misty notion’ of your goals. If you can see clearly, then you can move with certainty. You won’t have to rely on others to tell you what to do. You won’t need to look outside yourself to know what fits, what clicks, what energizes you and makes you pop out of bed in the morning. Once you have a firm understanding of what motivates your life you can easily and effortlessly connect with the right people, at the right time, and in the right ways.
- Phillip Davis branding and naming expert

Don’t Forget the ACTION in Attraction!
Don’t forget that ACTION is a part of the word “Attraction”. We can create happy thoughts, work up positive feelings, envision the ideal customer, and even create vision boards for high sales figures, swelling bank accounts, and all the things that we will buy with our profits. But without adding the actual action to the overall process, we’re really doing nothing more than day dreaming. For me, the action step isn’t about “forcing” what I’ve attracted but it is my way of saying to the universe, “I am expecting to receive what I have asked for and I am proving that by taking these steps to prepare myself to receive it.” As I write my ad copy, create my email messages, and follow-up with prospects, I do it with a sincere gratitude and expectation that the steps I am taking are working to manifest the intentions I have set in my mind.
- Brian Rooney autoresponders expert

Dare to Own Your Special Gifts – Now THAT’s Attraction!
A big part of Attraction Marketing is daring to own your own special gifts. You do have them. You have a unique style of bringing your work into the world. There are people out there who can only hear what they need to hear from you! Attraction Marketing is not about backing down and being modest. It’s about stepping into your greatness because when you step into this powerful place–opportunities, synchronicities, and all sorts of help truly show up. And so do the clients, media opportunities and speaking events! People want to work with confident and successful people. This has been the hardest area for me in the evolution of my business and I know it’s the one of the biggest growth areas for my clients. Owning your greatness so that you can create the best experience for others! As Marianne Williamson is often quoted, ‘It is not our darkness that frightens us, but our brilliance.’ Get your free Business Attraction Success Kit
- Laura West attraction marketing expert

Develop a Prosperity Mindset to Attract Business
Unsuccessful people only focus on price and the immediate expense they have to incur to take the next step. They make decisions based on whether or not they can afford things. Successful people think differently. They focus on the reward of taking the next step! They keep in mind what they want to achieve in life and business, and look for opportunities to invest in themselves or to get the resources they need to reach their goal. When considering new investments they ask questions like: ‘If I make this investment, what kind of return can I expect and how fast?’ and ‘What will it cost me not to make this investment?’ That’s Prosperity Mindset!”
- Adam Urbanski information marketing expert

What do you think?  Do you believe in the law of attraction?  Do you think it can help with your marketing?